Even at a time when there were not as many challenges as those that media face today, it was not easy to secure funding for the normal functioning of local media. By that, I mean really independent local media that did not make compromises on whether something should be published or not, simply because publishing some information might be stepping on someone’s toes. Honestly
Article Archive: May 2021
All of us who work in the media have learned that the only thing that is certain in our business lives is that there is no certainty. We need to listen to our media community, change and adapt to the market on a daily basis. You may notice that I intentionally used the word ‘community’, not ‘audience’, and the reason behind that is that
Watching the media business from the sidelines, albeit often involved in the role of advisor or collaborator on some media projects, I noticed that there are two basic business models that almost all media in our region follow. On the one hand, there are the media that are exclusively oriented toward the commercial interests of their founders and pursue profit at all costs –