Article Archive: June 2021

During my work with smaller Western Balkans media, I have encountered first-hand (well, second-hand) survival issues. The people I communicated with were passion-driven, dragon-fighting, occasionally self-proclaimed Don Quixotes – but they were adamant in their pursuit to deliver the truth to the citizens they serve. For me, that is the ideal of being a journalist. Of course, the other side of the story concerns
Media organisations working in developed markets with strong infrastructure can rely on easy access to market data.  The very same media organisations find it hard to imagine investing in a new channel or in the development of new products without a thorough business analysis, which includes an in-depth analysing of the market. However, this approach is rarely the case in most of the markets
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