As a popular saying among the digital media publishers goes, “if your business model is based on Facebook, you don’t have a business model”. Yet, doing media business today without Facebook (and other social media) is virtually impossible. This holds true not only for small media and start-ups, but also for large broadcast organizations with millions of viewers whose primary revenue still comes from
Article Archive: June 2021
Media organisations working in developed markets with strong infrastructure can rely on easy access to market data. The very same media organisations find it hard to imagine investing in a new channel or in the development of new products without a thorough business analysis, which includes an in-depth analysing of the market. However, this approach is rarely the case in most of the markets
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