February 2022 - Journalift

Albania, TV Apollon: Business-to-business as a new development model

Trending in Media

February 25,
Journalift

TV Apollon, a local broadcaster from the town of Fier, expanded its commercial approach by partnering up with four organisations in a business-to-business (B2B) model. But also improved the quality and relevance of its content by focusing on issues that are underreported (e.g., environment, racism, women’s right). “TV Apollon’s business idea had two main components. First, to assess what we have been doing in

How to coordinate website redesign project for small outlets: Lessons learned and mistakes made

Business Development, Digital Transformation, Management and organisation, Traditional Media

February 23,
Danilo Barjaktarević

When we started the project “Media for All”, all of us working together had one thing in common, which led to one goal, and that is to help create possibilities, drive improvements and expand existing capacities within the media outlets. Program itself was challenging, bold and exciting. It brought something quite new, at least in this form for our Western Balkans partners and in

Serbia, Boom 93: Innovations for better future

Trending in Media

February 21,
Journalift

Under the motto “Think globally – act locally!” Boom 93, a radio station and web portal from the town of Požarevac in the eastern Serbia, successfully implemented its business plan: opened an online shop for branded merchandise, activated its members club, and introduced its mobile apps for Android and iOS operating systems. Since 80% of website traffic comes from mobile devices, Boom 93 management

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Article Archive: February 2022

Albania, TV Apollon: Business-to-business as a new development model

How to coordinate website redesign project for small outlets: Lessons learned and mistakes made

Serbia, Boom 93: Innovations for better future

Article Archive