Serbia, Boom 93: Innovations for better future 

min read

Under the motto “Think globally – act locally!” Boom 93, a radio station and web portal from the town of Požarevac in the eastern Serbia, successfully implemented its business plan: opened an online shop for branded merchandise, activated its members club, and introduced its mobile apps for Android and iOS operating systems. 

Since 80% of website traffic comes from mobile devices, Boom 93 management believes that the apps will improve user experience on smart phones and enable new opportunities for advertising and interactivity. 

We are proud to point out that Boom 93 is the only regional outlet in Serbia with an iOS application. And this was achieved thanks to the Media for All project,” Milorad Tadić, editor-in-chief of Boom 93, said.

The other two segments of the business plan are also fully functional and crucial for further development of the outlet. Online shop offers uniquely designed products (T-shirts, mugs, masks, phone covers, bags, etc.) with Boom 93’s branding. Whilst the members’ club will provide an opportunity for people who want to support the mission and work of Boom 93 to do that through monthly membership fees and in return will have access to exclusive perks and benefits. 

“All products are branded with local landmarks – the Star monument from the Memorial Park Čačalica, Miloš Obrenović monument, and our logo that was exclusively redesigned for this campaign,” Jana Jacić, PR expert at Boom 93, said. 

As a result of all these activities there is a sizable increase in the number of daily visits on the portal. Radoslav Momirović, who is in charge of analytics, points out that in the last three months there has been a 5% increase in the number of likes/fans on Facebook and Instagram.  

Boom 93 was founded in 1992 and serves the Braničevo and Podunavlje district in eastern Serbia. The radio is an equal balance of news, talk shows, and modern music. The first version of the news website was made in 1997. As a commercial organisation, Boom 93 strives to be a flexible organisation, able to adapt rapidly to changes in the business environment and to take part in responsible dialogue with the community.

And in that light “being part of the Media for All project is of utmost importance and a good chance to advance our work. We should bear the fruits of this project in the upcoming months,” Tadić concluded.

Boom 93 is one of the 16 outlets from Serbia that are part of the Media for All project which is funded by the UK Government and implemented by the British Council, Thomson Foundation, BIRN and INTRAC in all Western Balkans countries.

Journalift is an online resource platform with state-of-the-art hands-on practices and knowledge for people who want to know more about media development, media business and the newest trends in the media industry. It has been designed as a knowledge hub focused on the media outlets needs.
We see ourselves as ‘game changers’, in the media development community that bring new ideas, innovative tools and result-based approaches to media businesses operation.

Related articles:

Top stories from Journalift:

Celebrating Excellence in Investigative Journalism: 283 Entries from Western Balkans and Türkiye An impressive number of 283 applications representing 107 media outlets, including 27 local ones, from the Western Balkans region and Türkiye have been submitted for this year’s edition of the esteemed EU Investigative Journalism Award. The call, open from 13 May to 13 June 2024, saw numerous

Topics:

Latest Articles:

Record Number of Applications Submitted for EU Investigative Journalism Award 2024
Celebrating Excellence in Investigative Journalism: 283 Entries from Western Balkans and Türkiye An impressive number of 283 applications representing 107
Afan, between asphalt and grass
Rediscovering Zenica: The Enthusiastic Tour Guide Transforming Bosnia's Factory Town into a Tourist Gem Being a factory town best known
Media Innovation Europe renewed: Eight grant schemes over the next 2 years
Boosting Digital Transition and Innovation in Journalism with Intensive Training, Mentorship, and Funding Opportunities The programme will: Include 8-month accelerator
Next Phase of Validation Booster Programme Open for Western Balkans Media Professionals
How To Validate Your Idea: Mentor's point of view As one of the mentors on Validation Booster programme, I aim