Join the Masterclass Series: Sustainable Business Models for Independent Media

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For editors, founders, and media leaders from CEE and the Western Balkans ready to rethink sustainability and business innovation

Are you a media founder, editor, or executive in Central and Eastern Europe or the Western Balkans, seeking to future-proof your outlet? Join a dynamic two-part Masterclass on Sustainable Business Modalities for Independent Media, hosted in Bucharest (1–2 November 2025) and Sofia (22–23 November 2025).

Why Apply?

This intensive, hands-on programme is tailored for experienced decision-makers from small to mid-sized independent media organisations. Through expert-led workshops, collaborative exercises, and real-world case studies, you’ll explore innovative, hybrid business models that go beyond legacy systems and donor-dependency.

The Masterclass series will feature distinguished facilitators. Among others, you will have the opportunity to learn from Peter Erdelyi, the founding director of the Center for Sustainable Media; Veronika Munk, Head of Innovation and New Markets at Denník N, Veselin Vačkov, founder and CEO of Publico, and Tarik Jusić, professional with over 20 years of experience in media development and research in media markets. The full programme will be announced in the coming days.

What You’ll Gain:

  • Tools like the Business Model Canvas and Lean Innovation
  • A prototype for a new, sustainable revenue model
  • Peer exchange and expert mentorship
  • A personalised roadmap for your organisation’s growth
  • Optional mentoring and follow-up webinars

Who Should Apply?

Media professionals from Hungary, Slovakia, Poland, Bulgaria, Romania, and the Western Balkans (Serbia, North Macedonia, Albania, Kosovo, Bosnia and Herzegovina, Montenegro), including:

  • Editors-in-chief & managing editors
  • Founders & entrepreneurs
  • Business development & strategy leads
  • Innovation & audience engagement managers

Costs Covered:

Participation, accommodation, and meals are covered by the Thomson Foundation. Travel costs must be covered by participants.

Deadline for applications is open until 15 July 23.59 CET. Apply by filling the Jotform, available HERE.

Read more HERE.

Journalift is an online resource platform with state-of-the-art hands-on practices and knowledge for people who want to know more about media development, media business and the newest trends in the media industry. It has been designed as a knowledge hub focused on the media outlets needs.
We see ourselves as ‘game changers’, in the media development community that bring new ideas, innovative tools and result-based approaches to media businesses operation.

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