Asja Čengić Kasumović is an experienced professional in strategic communications, marketing, business planning, and advocacy with a 25-year career that spans significant roles in international organizations, the corporate sector, and state institutions. Based in Sarajevo, Bosnia and Herzegovina (BiH), she is the founder and owner of DBK Lab, a communications and marketing agency that serves clients across various industries, including IT, banking, tobacco, and nonprofits. Her experience includes serving as a communications advisor to the prime minister of the Federation BiH and in leadership roles at the United Nations BiH, High Judicial and Prosecutorial Council BiH, Sarajevo Film Festival, and the Office of the High Representative. Asja has also been instrumental as a trainer and mentor for professionals in media, communications, and marketing for the past 17 years. Her work includes developing, producing, and hosting podcasts, documentaries, and campaigns. Asja is passionate about cultural industries, business psychology, and media development. She holds a bachelor’s degree in business administration and communications from the Anglo-American University in Prague and a Master of Arts in communications from the Faculty for Media and Communication, University Singidunum in Belgrade. Additionally, she is a Gestalt psychotherapist under supervision.