RTV Nikšić: Technical innovations and constant audience growth

min read

Local public service Radio Television Nikšić was founded in 1995, as the first local TV station in Montenegro. Today, this public media is one of the most important sources of information for the local community of the second largest city in Montenegro. Today, in addition to radio and television channels, it also has a web portal.

As a partner of the Media for All project, RTV Niksic developed its technical capacities and accordingly offered a new service - live streaming - which enabled them to broadcast events of local significance more efficiently, led to an increase in audiences and opened space for monetization.

“The basic idea of ​​the project is to launch a new service of Radio Television Niksic. The new service implies the establishment of technical and human resources for live video streaming,” said Vladimir Utješinović from RTV Nikšić. “In order to establish a stable and fully functional service, it was necessary to procure adequate equipment that is connected to the existing one. It was also necessary to train employees for work, so that the service would be fully operational and professional. "

Saša Krušić, project coordinator, talks about how the new service has helped RTV Nikšić to better profile itself in its local community:

Since the beginning of the project, RTV Nikšić has been working on the promotion of the new service so that interested, potential clients would be acquainted with the possibilities of video streaming. Promotional activities were realized primarily through the broadcasting of video commercials on television. Cooperation with local self-government has also been established in order to broadcast events of local institutions of general social importance.

Results

During the implementation of the project (new streaming service), Radio Television Nikšić realized more than 30 streams (more than 70 hours of live broadcast). In the first six months of project implementation, RTV Nikšić earned EUR 3,400 from the new service.

The number of website users increased from 7,275 unique visitors in March 2021, 12,772 unique visitors in September 2021 to 24,557 in January 2022.

The number of visits increased from 33,204 in March 2021 to 53,735 in September 2021, to 131,696 in January 2022.

The number of followers on FB increased from 12,850 in March 2021 to 16,250 in September 2021, to 22,309 in January 2022.

YouTube subscribers: 2,930 in March 2021; 4,740 in September 2021; 5,560 in January 2022.

The results of the activities were summarized by Aleksandar Nikčević, project assistant:

Journalift is an online resource platform with state-of-the-art hands-on practices and knowledge for people who want to know more about media development, media business and the newest trends in the media industry. It has been designed as a knowledge hub focused on the media outlets needs.
We see ourselves as ‘game changers’, in the media development community that bring new ideas, innovative tools and result-based approaches to media businesses operation.

Related articles:

Top stories from Journalift:

AI is, in many ways, a revolutionary event, similar to what Gutenberg’s printing press was in the 15th century, or radio, TV, and even internet in the 20th. It’s a technology that will permanently reshape society. For many of us, AI means everything we learned from multiple dystopian movies (2001 A Space Odyssey, The Terminator, Matrix, Blade Runner, …).

Topics:

Latest Articles:

Navigating the Promise and Perils of AI: What Every Media Professional Needs to Know About ChatGPT
AI is, in many ways, a revolutionary event, similar to what Gutenberg’s printing press was in the 15th century, or
Disrupting the Market: How is one small media challenging the industry giant in Poland
Is it possible to create, in one year, a quality information service for a region with a population of 4.3
Calls Open for EU Investigative Journalism Award 2023
Journalists from the Western Balkans region and Türkiye are invited to submit their investigative stories The EU Award for Investigative