Elevate your journalism skills with free courses from Journalism Now

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Unlock essential knowledge and certification in Western Balkan languages through expert-led training programmes

Constant education is vital for journalists to stay ahead in a rapidly evolving media landscape, ensuring they remain knowledgeable, ethical, and adaptable to new technologies and industry standards.

Journalism Now by Thomson Foundation is your go-to educational platform for developing essential journalism skills. The platform offers interactive and practical content, making learning engaging and applicable to real-world scenarios.

By joining, you become part of a worldwide community and gain certification upon completing courses.

Currently, you can access five completely free courses in Western Balkan languages:

  • AI in the Newsroom: The Ethical Approach – Learn how to integrate AI tools in your newsroom while maintaining accuracy, fairness, and impartiality and avoid potential reputational damage and legal trouble. Available in BCSM, ALB, and MK 
  • Economic Literacy – Gain insights from experienced economic journalists who share valuable knowledge and advice and address young journalists’ professional and personal challenges. Available in BCSM, ALB, and MK
  • Multiplatform Journalism- Understand consumers’ viewing, reading, and listening habits across different platforms and learn to tailor your stories according to the medium and time of day. Available in BCSM, ALB, and MK
  • Mobile Journalism – Learn best practices and fundamental skills for producing broadcast-quality cross-platform content using your smartphone. Available in BCSM, ALB, and MK
  • The Art of Storytelling – Master advanced storytelling techniques with tips and insights from leading journalists, learn various ways to tell a news story, and receive expert on-the-scene reporting advice. Available in BCSM, ALB, and MK

Each course is designed by experts familiar with the WB context, ensuring you receive valuable and relevant knowledge and skills.

These e-courses were created with the financial support of the European Union as part of the Strengthening Quality News and Independent Journalism in Western Balkans and Türkiye II project. The content of the e-course is the sole responsibility of Thomson Media and under no circumstances can it be taken to reflect the views of the European Union.

Journalift is an online resource platform with state-of-the-art hands-on practices and knowledge for people who want to know more about media development, media business and the newest trends in the media industry. It has been designed as a knowledge hub focused on the media outlets needs.
We see ourselves as ‘game changers’, in the media development community that bring new ideas, innovative tools and result-based approaches to media businesses operation.

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