Kosovo, TV Prizreni: New formats for higher viewership

Journalift

Journalift

Post Author

min read

TV Prizreni

TV Prizreni, a local broadcaster from the town of Prizren, increased its audience, especially in rural areas, by offering new formats and by extending its sphere of reporting. Since the project started with implementation TV Prizreni has made substantial progress.

“We have doubled our products in terms of numbers, extended our coverage by reaching new geographical and social groups, and improved our internal capacities by attending different trainings,” said from TV Prizreni.

Due to economic hardship, TV Prizreni has not managed to grow in terms of staff. And for that reason, the current team of reporters produced on average two stories per day. But thanks to the Media for All project all that has changed. Namely, in the last six months the outlet produced:  

  • 181 TV news stories,  
  • 14 long stories,  
  • 30 live shows,  
  • 82 website articles and  
  • 1 documentary. 

Increased production, both in quantitative and qualitative terms, resulted in an increased number of viewers and followers on the social media channels. “This trend should ultimately result in attracting more advertisements from local businesses,” pointed out from TV Prizreni.

The outlet, established in 1999, is among the oldest local media in Kosovo. TV Prizreni is one of the six outlets from Kosovo that are part of the Media for All business development grant scheme. The project is funded by the UK Government and implemented by the British Council, Thomson Foundation, BIRN and INTRAC in all Western Balkans countries.

About the author:

Journalift

Journalift is an online resource platform with state-of-the-art hands-on practices and knowledge for people who want to know more about media development, media business and the newest trends in the media industry. It has been designed as a knowledge hub focused on the media outlets needs. We see ourselves as ‘game changers’, in the media development community that bring new ideas, innovative tools and result-based approaches to media businesses operation.
Post Author

Author

  • Journalift is an online resource platform with state-of-the-art hands-on practices and knowledge for people who want to know more about media development, media business and the newest trends in the media industry. It has been designed as a knowledge hub focused on the media outlets needs. We see ourselves as ‘game changers’, in the media development community that bring new ideas, innovative tools and result-based approaches to media businesses operation.

Related articles:

Top stories from Journalift:

01-ENG-Vranje-and-Strumica-Teachers-as-Silent-Accomplices-in-Violence-Against-LGBT-Students.png
Young Lgbt+ persons from Vranje and Strumica Darija and Nikola are related by the same problems they faced during their schooltime. They reluctantly remember their primary and secondary school, where they were target of verbal, but also of physical attacks on almost daily basis, and the teachers, who were supposed to protect them, mainly ignored the violence, thus giving

Topics:

Latest Articles:

Vranje and Strumica: Teachers as silent accomplices in violence against Lgbt+ students
Young Lgbt+ persons from Vranje and Strumica Darija and Nikola are related by the same problems they faced during their
Is local media’s resilience a skill or a strategy?
Digitalization has accelerated the development of the media. Everything has changed except for the need for professional journalism and a
The other side of pandemic: Youth from Serbia and North Macedonia heroes of the community
It all started from the fear that young girl Anđela, who lives with her mother at the edge of existence
The pandemic of flaws in education in the Balkans
It's Saturday. G., a student of Maths at the University of Prishtina, is in front of the laptop, trying to