North Macedonia, TV Kiss & Menada: Targeting diaspora with on-demand shows

min read

Kiss&Menada

Regional outlet TV Kiss & Menada, based in the town of Tetovo, develops a new and innovative monetization model targeting the large diaspora from the Polog region to support their work by paying symbolic price for the shows they are producing.

The plan is to promote and put 24 shows online in total, half are recorded in Macedonian and half in Albanian language, and offered for online purchase.

“The price is still not defined, but it should be around 5 euros per show, or if one downloads more shows the price will be cheaper,” Maja Peroska program coordinator and journalist at TV Kiss & Menada said.   

Majority of shows are recorded, but the e-payment system still needs to be implemented and media currently works on its adjustment and calibration. Regardless of that, the possibility to use e-payment on their website could become reality soon for TV Kiss & Menada and several other media outlets in North Macedonia that are supported by Thomson Foundation through the ‘Media for All’ project.

In line with the business plan so far, several activities were implemented. There were public calls for hiring additional collaborators, which include a journalist-collaborator who speaks Albanian as a mother tongue, and whose task is to prepare the planned shows. Also, there was a call for the position of engagement editor, whose task is to communicate with the community, its involvement in the editing of media content, as well as giving directions to the media team to maintain editorial policy, according to the needs of the established target group.

“Not only the financial support, but also the training and mentoring sessions helped us a lot in implementing this idea. The knowledge we got, and the on-hand experience we gain on these sessions is of immense value,” Tosho Markoski, general manager at TV Kiss & Menada, said. 

Thomson foundation, as part of the ‘Media for All’ project, supports 11 media in North Macedonia in developing feasible and localized business plans. Besides TV Kiss & Menada, three more media from North Macedonia will benefit from this e-payment system in implementation of their business plans - OhridNews from Ohrid, Nezavisen vesnik from Skopje, and Radio Kanal 77 from Shtip. As a result of this support these media will be able to offer and charge their content, goods and services – depending on their business model – electronic way. 

About the author:

Journalift

Journalift is an online resource platform with state-of-the-art hands-on practices and knowledge for people who want to know more about media development, media business and the newest trends in the media industry. It has been designed as a knowledge hub focused on the media outlets needs. We see ourselves as ‘game changers’, in the media development community that bring new ideas, innovative tools and result-based approaches to media businesses operation.
About the author:
  • Journalift is an online resource platform with state-of-the-art hands-on practices and knowledge for people who want to know more about media development, media business and the newest trends in the media industry. It has been designed as a knowledge hub focused on the media outlets needs. We see ourselves as ‘game changers’, in the media development community that bring new ideas, innovative tools and result-based approaches to media businesses operation.

Related articles:

Top stories from Journalift:

In a saturated media market, media outlets need to compete for ever scattered audience attention. In their daily operations, editors and journalists are often focused on creating new stories, basing their strategies on volume. However, creating more content is not the answer to plummeting engagement rates. Trying to cut through the noise with quantity is not always a good

Topics:

Latest Articles:

Dec 8
In a saturated media market, media outlets need to compete for ever scattered audience attention. In their daily operations, editors
Dec 6
National radio station Kanal 77 introduced an on-line shop in order to create a solid and sustainable source of financing
Dec 3
What does every journalist in the region of Western Balkans have? Hard question, right? It is easier to answer what
Dec 1
Embroidery of traditional motifs and production of refined filigree works are both labour-intensive and rewarding. In Shkodra, a city located