Njuz.net, a well-established satirical portal from Belgrade, is broadening its fanbase thanks to the newly introduced video podcasts. As a result, they got around 10.000 new subscribers on the YouTube channel. The first episode of the podcast, with the new scenography and structure, was broadcasted in April, and by the end of October, 16 out of the 21 podcasts were created.
“Taking into consideration reactions and comments from listeners and viewers I am sure that we have made the right decision by enriching our platforms with a new format,” said Jelisaveta Miletić from Njuz.net.
Through the prism of sharp criticism, satire, and humor Njuz.net authors use the podcast to discuss topics that the mainstream media avoid or ignore due to censorship or auto-censorship. New episodes are broadcasted weekly and every episode lasts about 2 hours. The audio segment of every episode is uploaded to all the biggest podcasting platforms. The video version is uploaded on the YouTube channel that has around 22.3K subscribers.
Thanks to the Business Development grant, besides obtaining new technical and managerial skills, they managed to hire a social media expert with whom they created and implemented a promotion strategy.
“Constant rise of subscribers and views on the podcasts are clear indicators that we have created something unique for our audience and they appreciate it,” said Jelisaveta Miletić from Njuz.net.
In the coming period, following the initial success, Njuz.net team plan is to focus on obtaining sponsorships, improved marketing strategy and initiate a guerrilla campaign, put on hold due to Covid – 19 outbreaks. They will also receive ‘Media for All’ support to improve their website.
Njuz.net was founded in 2010 and has since then become a household name by persistently creating edgy, out-of-the-box and humorous content. The website is the main pillar with around 9 million readers yearly, but Njuz.net also has well-developed communities on social media channels - Facebook (224k), Instagram (63k) and Twitter (389k) followers.
