Serbia, Családi Kör: Bigger circulation through discount coupons

min read

Csaladikor

Hungarian language weekly Családi Kör registers constant circulation growth due to the implementation of the business idea – multi-page discount coupon supplement. Namely, every three months they will issue a coupon supplement with the weekly. The first coupon supplement was published in early August and it contained 60 coupons on eight pages. This action should result in an increase of paid circulation, engagement of new advertisers, increase of revenue, and to further develop regular contacts with audiences. 

From Családi Kör points out that the goals are achieved after the first supplement.

“Sales in August, when the first series of coupons were published, compared to the last number in July increased 14%. But what is even more important is that the growth continued throughout the month. The overall circulation in August compared to July was 4% higher,” Péter Kókai Director of the Press Freedom Foundation, publisher of Családi Kör, said.

Reactions from both the customers and the companies are positive. Beata Malčić, owner of a candle store in the town of Senta, said that around 10 people showed up with the coupons. “I will continue with the campaign. Next time I will offer the discount price for more than two weeks,” Malčić said.

Zoltan Manji from Kanjiža, owner of a suit store, pointed out that besides regular customers, new ones showed up in his store. “There was a case of a couple driving for more than 50 kilometers just to use the coupons in our store,” said Manji.

From the weekly point out that through this kind of communication and cooperation with the businesses that are a part of the coupon campaign they can create long term partnerships and partners for advertising in regular weekly issues as well. Családi Kör has been continuously published since December 1990, while the Press Freedom Foundation assumed its publisher’s rights in 2017. Next discount coupon supplement will be published on 4 November. 

Journalift is an online resource platform with state-of-the-art hands-on practices and knowledge for people who want to know more about media development, media business and the newest trends in the media industry. It has been designed as a knowledge hub focused on the media outlets needs.
We see ourselves as ‘game changers’, in the media development community that bring new ideas, innovative tools and result-based approaches to media businesses operation.

Related articles:

Top stories from Journalift:

With the wave of discussions, dilemmas and worry that the introduction of Chat GPT created across the industry, media organisations suddenly started thinking about whether technology has become a threat to their jobs. But, artificial intelligence (AI) and innovative practices in the newsroom are not new, not a distant future dream.  Robots are already collecting and verifying data, writing

Topics:

Latest Articles:

How can local and investigative journalists collaborate better?
It is often a challenge in the media business to produce successful collaborations and cooperation between journalists, especially when it
Innovation in the Newsroom – How to Stay Ahead in the Digital Age
With the wave of discussions, dilemmas and worry that the introduction of Chat GPT created across the industry, media organisations
The ABCs of Mobile Journalism and why you should consider it
What do you do when in front of a breathtaking view, or when an unusual thing is happening in front
Achieve a light, fast and engaging app-like experience without a native app
Are you thinking of developing an app for your online news content? Or maybe you already have an app, but