Serbia & North Macedonia: Job market as a source of revenue

min read


Audience of three online outlets from the Western Balkans, whilst reading the latest news, will be able to look for the newest job opportunities on outlet’s job market sites. With the support of the ‘Media for All’ project, two news portals from Serbia, Ozon press from Čačak and Pressek from Kragujevac, and Nezavisen vesnik from the Macedonian capital, Skopje, are introducing separate sites dedicated to labour markets.

The job websites of Pressek and Nezavisen vesnik are already live, whilst the one from Čačak-based Ozon press is in the final stage of preparation. The main idea behind this innovative approach is to diversify outlets’ income by supporting people in their quest for jobs.  

We noticed that our readers were highly interested in job related news. Some of them even called our outlet asking for more information,” Marija Obrenović from Pressek said. Pressek’s micro site became functional in mid-June, and since then, without any promotional campaign, they have around 20.000 visits per month.

So far we have published around 200 employment ads,” Obrenović said, adding that their next “plan is to start a promotional campaign to further promote the micro site.”      

On the other hand, the idea at Nezavisen vesnik had a different path. As Slobodanka Jovanovska, editor-in-chief, points out “the initial idea was to have a lasting product, resilient to political interference, and sustainable in the long run.” Nezavisen vesnik’s micro site has around 40 active advertisements at the moment. Their goal is to further promote their project, so they can increase the number of ads. 

Vladimir Trkulja, business mentor for all three outlets, points out that they are all in the pilot stage, but the initial results are encouraging.

I am extremely happy that outlets managed to launch their job market sites. They are fully functional and full with ads,” Trkulja said adding that in the upcoming period outlets will work on further promotion of the sites, but also learn from the process, and implement the necessary solutions that may arise.

Journalift is an online resource platform with state-of-the-art hands-on practices and knowledge for people who want to know more about media development, media business and the newest trends in the media industry. It has been designed as a knowledge hub focused on the media outlets needs.
We see ourselves as ‘game changers’, in the media development community that bring new ideas, innovative tools and result-based approaches to media businesses operation.

Related articles:

Top stories from Journalift:

In 2014, a group of journalists and editors at Slovakia’s largest news organisation, SME, faced a dilemma. Its takeover by Penta investment group sparked a mass exodus. Forty journalists embarked on a bold venture: founding Denník N. Their mission was clear – to preserve journalistic integrity and be a trustworthy news source for Slovaks. Readers supported the idea from


Latest Articles:

Slovak outlet Denník N has 70,000 paid subscribers. Here are seven lessons from their journey
In 2014, a group of journalists and editors at Slovakia’s largest news organisation, SME, faced a dilemma. Its takeover by
Poland and Slovakia elected new governments last year. What is the future of media in these countries?
Two countries in Central Europe - Poland and Slovakia, witnessed turbulent political changes at the end of 2023. The newly
Open Call: Executive Learning Programme For Media Professionals in the Western Balkans
Apply for the new learning programme specifically designed for media professionals in managerial and executive roles or those aspiring to
Navigating Media in 2024: Insights from Reuters Institute Digital News Report
Each year Reuters Institute publishes one of the most relevant media trends reports. This year, based on a survey of