WB6, Capacity building: More than 250 media professionals get skills and knowledge

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Capacity building Blogpost Journalift

More than 250 journalists, editors and media managers from 80 media outlets in 6 countries of Western Balkans – participated in capacity building activities within the ‘Media for All’ project from May to August 2021.  

This program component is coordinated by the Thomson Foundation and it resulted with:  

  • 17 online group training sessions provided in local languages for more than 190 participants that learned more about marketing and sales, mobile journalism, creation of podcasts, crowdfunding and many other topics; 
  • 15 online group training and technical support sessions about tool for measuring engagement of media outlets digital audiences was held for 39 participants;   
  • Around 30 one-on-one capacity building sessions where experts worked and consulted media outlets in areas of e-payment systems implementation, podcasting, marketing, editorial management, newsroom integration and many other topics;   
  • Two e-learning courses published with more than 70 professionals enrolled.  

Capacity building component of the ‘Media for All’ project grew over time and has been extended and customized to enable new knowledge and skills to more than 80 media outlets from all across the region,”

Jelena Ožegović, Media Support and MEL Coordinator of Thomson Foundation, stated. 

Some media outlets have started actively using new tools and graphic elements to enrich their content with multimedia, new newsroom workflows and editorial management are introduced as well as new marketing and community building strategies developed. 

“All of these outcomes were made thanks to high interest, commitment and motivation of the media professionals that were involved in the capacity building component,”

Ožegović concluded and added that customized support will be continued throughout the project to maximize the results.

Journalift is an online resource platform with state-of-the-art hands-on practices and knowledge for people who want to know more about media development, media business and the newest trends in the media industry. It has been designed as a knowledge hub focused on the media outlets needs.
We see ourselves as ‘game changers’, in the media development community that bring new ideas, innovative tools and result-based approaches to media businesses operation.

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