Articles
In a saturated media market, media outlets need to compete for ever scattered audience attention. In their daily operations, editors and journalists are often focused on creating new stories, basing their strategies on
A strong business is a carefully planned one, in pace with trends and focused on consumer needs; and this adheres to media industries, too. Being a capitalist economic system, the media industries are
Over the last decade, digital technologies have transformed much of the media industry. Advances in technology have forced media companies to find new ways to create, market, promote and distribute their media content.
The multiple migratory waves of the past decades have contributed to the expansion of the Albanian communities around the world, going from the USA to Australia and later across Europe. Although it is
There is one thing inherent to many professions: from doctors and lawyers, to journalists and different kinds of engineers. Most of them end up working in organizations run by people of the same
Digital media in Albania is insufficiently using data in management and creation of editorial strategies. The greater use and monitoring of content performance data would significantly change the focus of reporting of these
I can remember the exact date I became an environmental journalist. It was 20th July 2007, the day I found myself quite literally up to my knees in the biggest environmental disaster to
From the common perspective, the role of communication and dialogue platforms is perceived as an instrument for enhancing cooperation and reconciliation. More importantly, it is used as an instrument to attain a climate
Small media outlets tend to struggle with financially supporting their news agenda, which often forces them to look for external funding. But there is a better and more sustainable alternative. As we have
One of the most inspiring aspects of the Media Accelerator Programme of the “Media for All” project was to work with community and non-for-profit media in Albania and in the Western Balkans, media
Media organisations working in developed markets with strong infrastructure can rely on easy access to market data. The very same media organisations find it hard to imagine investing in a new channel or
Watching the media business from the sidelines, albeit often involved in the role of advisor or collaborator on some media projects, I noticed that there are two basic business models that almost all
Media outlets are often very strict in following the pillars of ethical journalism. This means they tend to avoid certain approaches which they consider too commercial, PR-driven and marketing-oriented. They worry that adopting