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Serbia, TV Forum: Youth and young females as content generators

TV Forum
In the previous months young people from Prijepolje, located on the Serbian south-west, were involved in television content production initiated by the local outlet TV Forum. Fifteen high school students have gone through media training, whilst four of them stayed working as summer interns, as a part of the business development project implemented by this trusted and well recognized media. The goal of their

North Macedonia, KumanovoNews: Regional news leader

KumanovoNews, a small outlet based in the northeastern town of Kumanovo, is slowly, but steadily, growing into a regional news leader. Thanks to the support received through the Media for All project this small online portal manages to increase and expand its media production. As a result of the material and know-how support KumanovoNews expand their portfolio and focus on creating multimedia content. Since

Bosnia and Herzegovina, Tacno.net: Introducing new and attractive formats

Mostar based online outlet Tacno.net started with the production of podcasts and short video stories in order to enrich its content and strengthen social media visibly. These activities are just part of Tacno.net business plan which is multilayered and focuses on several intertwined segments – straightening social media presence, enriching its content, and launching web-shop and online bookstore.   So far, the first two activities

Kosovo, ÇOHU/Preportr: Focusing on green agenda with citizens help

In their everyday reporting investigative outlet ÇOHU/Preportr heavily depends on a two-way communication with the citizens. In order to obtain the necessary data, they need to have a secured and reliable channel of communication with its readers. This is especially important for investigative outlets like ÇOHU/Preportr that go one step further in disclosing illegal activities. Thanks to the implementation of the Engaged Citizens Reporting

The importance of multimedia content

The importance of multimedia content
Imagine a situation in which, as a journalist, you received another in a series of official reports of a certain institution on about 20 pages about the topic you are working on. The editor has given you enough space for a text in which you can provide a “bigger picture”, insert numerous statistics and comparisons. Yet your content is shared on different platforms like

Montenegro, Portal Onogošt: In connection with the local community

Radio Onogost
Thanks to the training and support received through the Media for All project portal Onogošt, a small news website from Nikšić, developed into the embodiment of community media. By implementing the Engaged Citizens Reporting (ECR) tool the portal established a direct link with their audience becoming intermediary between the citizens, their problems and the local Government. ECR tool gives citizens the opportunity to suggest

Media in minority languages in the WB: Keeping culture, language and traditions alive

Media in minority languages in the WB: Keeping culture, language and traditions alive
Approximately 18 million people live in the six countries of the Western Balkans – Albania, Bosnia and Herzegovina, Kosovo, Montenegro, North Macedonia, and Serbia. And in each country, there are ethnic and national minorities that represent small but important parts of the societies.  Comparative study conducted by the Thomson Foundation (TF) shows that in each country there are ethnic and linguistic minorities, as can

The power of longtail content: How Balkan media outlets are benefiting from it

In a saturated media market, media outlets need to compete for ever scattered audience attention. In their daily operations, editors and journalists are often focused on creating new stories, basing their strategies on volume. However, creating more content is not the answer to plummeting engagement rates. Trying to cut through the noise with quantity is not always a good strategy, as it may lead

North Macedonia, Radio Kanal 77: Merchandise as a stream to support media business

Super7MK
National radio station Kanal 77 introduced an on-line shop in order to create a solid and sustainable source of financing for its core business – creation of quality news. This innovative approach, Radio Kanal 77 is among the first outlets in the country to focus on such diversification of its income, was supported by a capacity building trainers and e-commerce expert tasked by Thomson

Six reasons why we should not ignore mobile journalism

01 Six reasons why we should not ignore mobile journalism
What does every journalist in the region of Western Balkans have? Hard question, right? It is easier to answer what many of our colleagues do not have – a decent salary, freedom, good working conditions, an opportunity for advancement and education, an opportunity for experimentation, understanding from managers and editors… But if we clarify the question – what is common to all journalists, which
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