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North Macedonia, TV M: Increased traffic through audience engagement

Regional broadcaster TV M from the lakeside town of Ohrid successfully implemented project You are your city aimed at bringing citizens closer to the outlet by encouraging them to become citizen journalists. The idea is to increase the volume of advertisers, which means to increase outlet’s revenue, by increasing TV M website traffic, reach, and visibility, on one side and TV channel viewership, by

Albania, DurrësLajm: The voice of Durrës

The small online outlet from the town of Durrës successfully implemented its business plan – developed locally relevant content, improved its technology base, and increased traffic and revenues. “The project had effects on two levels – social and business,” Stela Likmeta, project coordinator and journalist at DurrësLajm, said. On a social level, as she pointed out, they “increased the number of online events and

Magločistač, Subotica: Brave female journalists that make difference

Magločistač is a local niche media outlet from Subotica, Serbia, that reports on important and fact-based topics none of their competition in the Serbian north dare to report. An added value of this mission-lead media is female leadership. It was established by two professional journalists – Mirana Dmitrović and Natalija Jakovljević, and through the “Media for All” support they added another two women –

Amfora Media, innovative ways to get the audience engaged

01 Amfora media
When Geri Emiri was studying journalism back in 2016, he really wanted to get engaged in reporting on cultural and social issues for big media outlets. He never imagined that a few years later he would initiate a new online outlet focused on cultural and archaeological reporting and that he would be successful in attracting the audiences interested in these topics.  Yet, the form

Kosovo, RTV Puls: Spotlight on small municipalities

RTV PULS
RTV Puls, a local outlet from Šilovo/Shillova, produced live shows about five rural municipalities in Kosovo focusing on their potentials for local tourism, and to raise awareness about the main issues people are facing. The TV programme aimed to better present five municipalities with Serbian majority in Kosovo (Štrpce/Shtërpcë, Klokot/Kllokot, Parteš/Partesh, Novo Brdo/Novobërdë, and Ranilug/Ranillug). With the help of the Media for All project

Dedicated mentoring: What have we learned through implementation of the Media Accelerator in the Western Balkans?

Improving the business models of local media in the Western Balkans and testing new sources of income at a time when the state of media freedom has never been worse, and the media itself is virtually invisible in media markets, seems like an ‘impossible mission’. But the Media for All project and the Thomson Foundation as its key partner in the area of business

Bosnia and Herzegovina, eTrafika: First photo stock platform in the country

Banja Luka based outlet eTrafika.net successfully implemented their business plan to open the first photo exchange platform, Foto Baza, in Bosnia and Herzegovina (BiH). The long-awaited project finally saw the light of the day thanks to the Media for All (MfA) project. Namely, the idea for the photo exchange platform was not created especially for the MfA project. As the editor-in-chief of eTrafika, Vanja

Serbia, Nova Ekonomija: Transfer of accumulated knowledge through online courses

Belgrade based niche outlet Nova Ekonomija is broadening its portfolio by expanding its work in the sphere of online education. Namely, taking into consideration their expertise, previous experience, and the market potential, Nova Ekonomija, as a main segment of their Media for All business plan, developed an e-learning platform and prepared three courses. “Our business model is based on many years of experience in

Albania, Info Elbasani: Special focus on environmental journalism

Several burning ecological problems from the region of Elbasan were resolved thanks to the proactive reporting from the local online portal Info Elbasani. This was achieved thanks to the Engaged Citizens Reporting (ECR) tool that helped the outlet to establish functional synergy with the citizens and non-governmental organizations from the region. ECR tool is an online questionnaire that gives citizens an opportunity to suggest

Montenegro, MINA news agency: Raising awareness on the Roma and Egyptian community issues

mina
The private news agency MINA focused its work on informing the public about the issues that the Roma and Egyptian (RE) community in Montenegro are facing. By using the Engaged Citizens Reporting (ECR) tool, an online questionnaire that gives citizens opportunity to suggest topics, provide documents, and testimonials, and with the help of non-governmental organizations and RE activists, MINA News Agency identified the key

Fact-checking platforms as sources for journalists: How to get to the ‘unproblematic’ fact

01 Fact-checking platforme kao izvori za novinare
“President Barack Obama was born in the United States. Period,” Donald Trump said during his attempt to enter the White house in the late summer of 2016. For years, he claimed that Obama was born in Kenya, which would have obvious consequences, because the American president must be born in of one of the American federal states. If it were not so, both of

Vladimira Dorčova Valtner: Person of the year 2021 in Serbia, according to the OSCE

Vladimira Dorčova Valtner is the winner of the Person of the Year Award in 2021 for an outstanding contribution to the development and promotion of ethical journalism, freedom of expression and especially information in the languages ​​of national minorities. After a successful journalistic and editorial career in her home town of Maglić, Vladimira, whose mother tongue is Slovak, founded the Storyteller, a portal published
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