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Empowering Journalism in the Western Balkans: Grants Available for Local Media

Get assistance to boost internal development, sustainability, and digital adaptation Small and local media outlets across the Western Balkans are invited to apply for support aimed at boosting their internal development, operational sustainability, and digital adaptation. The initiative aims to ensure the long-term viability and independence of media organisations in Albania, Bosnia and Herzegovina, Kosovo, Montenegro, North Macedonia, and Serbia through tailored technical and

North Macedonia, Duma.mk: 30% more audience due to the new website

duma.mk
News portal Duma from Veles increased the audience, but also the time readers spend reading the content, due to the new website. Analytics shows that the daily readership has increased for 30%, whilst the time each reader spends on the website has increased for 35%.    “The new website is excellent. Functionalities are optimized and mobile friendly,” said Ubavka Janevska, editor-in-chief of Duma.mk, adding

OhridNews: Exploring Opportunities for Monetization in Small Local Media

OhridNews-Exploring-Opportunities-for-Monetization-in-Small-Local-Media
The goal of every media outlet is to grow and to be sustainable. Recognizing the need for ensuring revenue growth over time and providing the resources for the media outlet to operate successfully is not an issue. Implementing this is practice – is. There is no recipe for success. In fact, every media outlet that succeeds tends to do it by finding its own

[Practical Guide] How to Pitch Your Media to Advertisers

How-to-Pitch-Your-Media-to-Advertisers
During my work with smaller Western Balkans media, I have encountered first-hand (well, second-hand) survival issues. The people I communicated with were passion-driven, dragon-fighting, occasionally self-proclaimed Don Quixotes – but they were adamant in their pursuit to deliver the truth to the citizens they serve. For me, that is the ideal of being a journalist. Of course, the other side of the story concerns

The Publishers’ Cat and Mouse Game with Social Media

Igra-macke-i-misa-medija-i-drustvenih-mreza
As a popular saying among the digital media publishers goes, “if your business model is based on Facebook, you don’t have a business model”. Yet, doing media business today without Facebook (and other social media) is virtually impossible. This holds true not only for small media and start-ups, but also for large broadcast organizations with millions of viewers whose primary revenue still comes from

Measuring Market: Moving from a rough assessment to an educated guess

Mjerenje-trzista-Prelazak-sa-grube-na-informisane-procjene.
Media organisations working in developed markets with strong infrastructure can rely on easy access to market data.  The very same media organisations find it hard to imagine investing in a new channel or in the development of new products without a thorough business analysis, which includes an in-depth analysing of the market. However, this approach is rarely the case in most of the markets

Media independence in local media: a mission impossible or a challenge that can be overcome?

Even at a time when there were not as many challenges as those that media face today, it was not easy to secure funding for the normal functioning of local media. By that, I mean really independent local media that did not make compromises on whether something should be published or not, simply because publishing some information might be stepping on someone’s toes. Honestly

What can independent media learn from entrepreneurs?

Watching the media business from the sidelines, albeit often involved in the role of advisor or collaborator on some media projects, I noticed that there are two basic business models that almost all media in our region follow. On the one hand, there are the media that are exclusively oriented toward the commercial interests of their founders and pursue profit at all costs –

Brand Newsroom: A New Revenue Stream for Media Outlets

Media outlets are often very strict in following the pillars of ethical journalism. This means they tend to avoid certain approaches which they consider too commercial, PR-driven and marketing-oriented. They worry that adopting such practices would have a toll on their credibility. And while these fears are justified, they can become problematic when supporting their own business. Not all media outlets can provide for
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