Innovation became one of the key words when we talk about journalism. In a world where the internet is oversaturated with information and entertainment content, multiple players compete for audience attention on many platforms. In this environment, creating something different, something innovative that will stand out and draw attention becomes essential for the success of a media organisation. Unfortunately, as with many words that
The local outlet from the town of Vranje achieved higher visibility and monetization by focusing on three main pillars: young, well trained and motivated journalists; digital technologies and multimedia for greater outreach; and business innovations for long-term commercial sustainability. In order for the portal to maintain its independence, it was necessary to achieve self-sustainability, which is why InfoVranjske launched a new website for its
Attacks on female journalists in Europe went up for nearly 17% last year. According to the Coalition for women in journalism, in September 2021 especially. Only during that month online violence against female journalists in the world went up for 900%. In the Western Balkans region, online harassment, but also the verbal or physical threats, are still the everyday reality journalists face. The situation
Local public service Radio Television Nikšić was founded in 1995, as the first local TV station in Montenegro. Today, this public media is one of the most important sources of information for the local community of the second largest city in Montenegro. Today, in addition to radio and television channels, it also has a web portal.
As a partner of the Media for All
OhridNews, an independent news portal from the lakeside town of Ohrid, works on introducing new product/service on the market, an interactive website that will inform, engage and educate the wider public in the field of tourism. The idea is that the new website will become a self-sustainable business unit that will secure extra income for OhridNews. Unfortunately, the project implementation was slowed down due
If you don’t want to read the whole article, let me answer this simple question: YES. You should broadcast right now. But… Challenging time for most media outlets has come. Today, we are more than two years in COVID-19 era, and still no end is on the horizon. Media has suffered a lot. I had contacts with many small, local stations in Balkan region,
The first thing that you notice when you enter the office of Vidi Vaka are illustrated walls showing the most famous comic heroes. The most dominant one here is hero Tex Willer – an outlaw with a strong feeling for justice and honor. This is more than symbolism. As you will find out through our story, the media Vidi Vaka functions as an “outlaw”
TV Apollon, a local broadcaster from the town of Fier, expanded its commercial approach by partnering up with four organisations in a business-to-business (B2B) model. But also improved the quality and relevance of its content by focusing on issues that are underreported (e.g., environment, racism, women’s right). “TV Apollon’s business idea had two main components. First, to assess what we have been doing in
When we started the project “Media for All”, all of us working together had one thing in common, which led to one goal, and that is to help create possibilities, drive improvements and expand existing capacities within the media outlets. Program itself was challenging, bold and exciting. It brought something quite new, at least in this form for our Western Balkans partners and in
Under the motto “Think globally – act locally!” Boom 93, a radio station and web portal from the town of Požarevac in the eastern Serbia, successfully implemented its business plan: opened an online shop for branded merchandise, activated its members club, and introduced its mobile apps for Android and iOS operating systems. Since 80% of website traffic comes from mobile devices, Boom 93 management
The regional broadcaster from the southern town of Strumica managed to foster interactivity and to raise audience and income through citizen journalism. Namely, the aim of TV VIS’s project was to create a new approach in the existing relation between the outlet and the public. With the help of the Media for All project they created a plug in/separate subpage on their portal enabling
One of the issues that many Newsrooms face is an amateur approach to management. Often, media organisations are run by people who might have been brilliant journalists in the past, moved up in the ranks but have never had any formal leadership training. This means that their approach to management becomes a lottery: some are natural leaders, others find management an unwelcome chore distracting
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