For decades, the media in our region, struggling to survive, have been divided into those that “find their way” and those who “struggle to make it”. Those who are affiliated with parties in power are usually able to “find their way”, and those who are not – “are struggling to make it”. When the government changes, and that doesn’t happen very often, the roles
Boka News from Tivat, Media for All beneficiary, has been one of the most successful media when it comes to Engaged Citizens Reporting (ECR) tool active usage. Guided and mentored by the Balkan Investigative Reporting Network (BIRN), and using the ECR tool, Boka News managed to produce 8 engaging articles with solutions for local problems stemming directly from local audience. Prior to creation of
As much as our parents were used to paying for news, we struggle with accepting the notion of paying for online news. So, how can the media survive? Let’s talk about advertising There are many interesting stories of how advertising started, how it developed to what it is today and why it is good or bad for mankind. Many see it as a negative,
Thanks to the holistic and multiplatform approach RTV Teuta from Ulcinj, marks constant audience increase on their digital platforms. “All statistical data shows significant increase in the visibility, viewership, and audience engagement on all digital channels,” the executive director of TV Teuta, Ilmira Lika, said. Data shows that in the past six months, since the start of the project, they have had 1500 new
In the region of the Western Balkans, donors and international implementing agencies have played a crucial role in supporting the development of independent media – media that are free from government, business, or political influences over their editorial decisions. These are mostly small classic media outlets, such as local or regional radio and TV stations, but also various thematically specialized web-only outlets that might
Hungarian language weekly Családi Kör registers constant circulation growth due to the implementation of the business idea – multi-page discount coupon supplement. Namely, every three months they will issue a coupon supplement with the weekly. The first coupon supplement was published in early August and it contained 60 coupons on eight pages. This action should result in an increase of paid circulation, engagement of
Three decades since the start of the post-socialism period in the Western Balkan region, freedom of expression and access to information remains one of the most discussed issues due to its impact, intensity, socio-economic consequences and evolving nature. The importance of having a comprehensive access to technology by the local media fills a critical knowledge gap and offers the necessary evidence to citizens including
The local public broadcaster from Gjirokastra, a small and picturesque town in the south of Albania, increased its impact and potential for monetization by offering new and fresh program schemes. Namely, as a part of the Media for All project, RTSH Gjirokastra produces documentaries on socio-economic and cultural development of the region of Gjirokastra. So far, they have produced 4 out of 10 planned
Radio ZOS from the small town of Tešanj is a perfect example of a media outlet heavily connected with the local community. This female-led radio and news portal successfully implements their business idea – establishment of a marketing agency. The purpose of the agency is to serve as an intermediary between local companies and big advertising agencies, but also will offer internet marketing services,
Digital media in Albania is insufficiently using data in management and creation of editorial strategies. The greater use and monitoring of content performance data would significantly change the focus of reporting of these media, which should contribute to the growth of traffic, engagement and loyalty of their readers.
This is result of the research conducted by Smartocto, Europe’s leading software creator for analysis of
With support of ‘Media for All’ project RTV KIM from Čaglavica, suburb of Pristina, once a week, produces interesting, informative, educational and entertaining stories which focus on the Kosovo Serb population. Due to the main focus of KIM journalists on political and social topics, alongside with the crisis situations they sometimes face in Kosovo, these stories represent a kind of refreshment since they uncover
On February 4, the Durres Water Supply and Sewerage Company (Durres WSSC) was conducting repairs of a command node in the proximity of the Prefecture of Durres where a few ruins have been discovered. According to archeologists, the latter at least belong to the Late Antiquity Period, fifth century AD, and may as well date as far as the prehistory of the city of
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