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Every crisis is an opportunity: Rethinking sustainability for independent media

Facing donor withdrawal and rapid AI disruption, independent outlets explore fresh strategies for sustainability at Thomson Foundation’s regional masterclasses Since the beginning of 2025, independent media in Central and Eastern Europe (CEE) and the Western Balkans (WB) have been facing financial challenges that demand a fresh approach to sustainability. The withdraw of the USAID earlier this year has triggered a shift in the landscape

Capacity building as a necessary investment for media outlets

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Capacity building (CB), defined as the process of developing and strengthening the skills, instincts, abilities, processes and resources that organizations and communities need to survive, adapt, and thrive in a fast-changing world, is one of the key tools that Thomson Foundation (TF) uses, together with mentoring and granting, in supporting media outlets in the Media for All (MfA) project.  During the initial stage of

The role of media organisations in supporting media literacy

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Media and information literacy (MIL) is essential to enable citizens’ ability to think critically and click wisely. As UNESCO puts it: “Media and information literacy is an interrelated set of competencies that help people to maximize advantages and minimize harm in the new information, digital and communication landscapes” (MIL definition). This article argues that in addition to policymakers, civil society and educational institutions, media

News avoidance on the rise, trust in news falling – key insights from 2022 Digital News Report

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The media has played a decisive role in covering the COVID-19 pandemic and Russia’s war in Ukraine. However, people have been turning away from the news recently – and the trust in news has fallen as well.  These are some of the most notable findings of the 2022 Digital News Report, published by the Reuters Institute for the Study of Journalism. We highlighted key

Freedom from punishment

01 Freedom from punishment
Impunity, n.: exemption or freedom from punishment, harm, or loss Example: laws were flouted with impunity Source: Merriam Webster dictionary The International Day to End Impunity for Crimes against Journalists was established in December 2013 when the UN General Assembly adopted a Resolution that, among other things recognises that work of journalists often puts them at specific risk of intimidation, harassment and violence and

E-commerce and e-payments: Unused potential for media outlets

E-COMMERCE AND E-PAYMENTS: UNUSED POTENTIAL FOR MEDIA OUTLETS
The COVID- 19 pandemic turned the world upside down, media industry included. Many media shut down forever, while at the same time, remote work and life behind closed doors revealed untapped opportunities for media and e-commerce, which had unprecedented growth. In fact, e-commerce had bigger growth during the first three months of the pandemic than during the previous ten years of existence. As a

BIRD Directory: Bridging the Gender Gap in Balkans

BIRD Directory: Bridging the Gender Gap in Balkans
Women remain underrepresented in the media in the Balkans, confirming the gender imbalance and showing different forms of women’s invisibility. This has been confirmed by media analysis and gender research conducted within the Media for All project. Gender inequality is present in workplace decision-making and content production. Usage of gender-sensitive language is weak in the media, and roles of women are often stereotypical, mostly

Deep-Dive Business Consultancies Jury Revealed

We are thrilled to share with you the Evaluation Jury members for the upcoming Deep-Dive Business Consultancies programme designed to level up your media business capacities through strategic guidance and technical assistance. A team of three media professionals with decades of experience and diverse backgrounds will be taking on a challenging task of choosing media organizations across Europe that fulfill criteria to join the

All the ways publishers are using newsletters to grow paying members

All the ways publishers are using newsletters to grow paying members
Emails are so important for reader revenue-focused news publishers see them as a building block of their strategy. “It’s crazy how outdated it is”, says one respondent in a The New York Times piece on using email for communication titled Could Gen Z Free the World From Email? Yes, it’s crazy. But crazy in a good way. By the way, NYT also relies on

Vranje and Strumica: Teachers as silent accomplices in violence against Lgbt+ students

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Young Lgbt+ persons from Vranje and Strumica Darija and Nikola are related by the same problems they faced during their schooltime. They reluctantly remember their primary and secondary school, where they were target of verbal, but also of physical attacks on almost daily basis, and the teachers, who were supposed to protect them, mainly ignored the violence, thus giving it a kind of legitimacy

Is local media’s resilience a skill or a strategy?

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Digitalization has accelerated the development of the media. Everything has changed except for the need for professional journalism and a well-written text. Also, what remains constant is the audience, whose loyalty always rewards the good player with applause. But how good are we at listening to those applauses?! What exactly does the audience “say”?! How to win the “applause”? What needs to be understood

The other side of pandemic: Youth from Serbia and North Macedonia heroes of the community

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It all started from the fear that young girl Anđela, who lives with her mother at the edge of existence in a mountain village in the South of Serbia, will not have food during the curfew. Tamara Misirlić, a student in the final year of secondary school from Vranje, allocated a part of her scholarship, bought groceries and travelled 50 km to deliver them
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