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North Macedonia: Supporting media in domain of e-payment

Possibility to use e-payment on their website could become reality soon for several media outlets in North Macedonia supported by Thomson Foundation through the ‘Media for All’ project. As a result of this support these media will be able to offer and charge their content, goods and services – depending on their business model – electronic way.  “First, we identify banks in Macedonia that

Serbia, Lozničke novosti: Flourishing while publishing

Loznicke-novost
As a result of intensive training on data visualization, held on 10 and 11 June, journalists of Lozničke novosti started publishing articles in a more interactive and engaging way. Namely, they recently published their first fully illustrated article with interactive graphics using the Flourish tool.  “The training was extremely interesting and useful, I learned something new and opened the door to new knowledge. I

Montenegro, RTV Nikšić: Municipal assembly goes live

RTNK
RTV Nikšić started live streaming events – from municipal assembly sessions up to sports and cultural events – on their web portal, as well as Facebook pages and YouTube channel. This new service should result in better monetization and closer collaboration with the local community. “With this project we want to strengthen our presence in the online space,” said Vladimir Utješinović from RTV Nikšić.

Montenegro, Radio Titograd: New website for the fifth birthday

Radio-Titograd
Radio Titograd marked two major achievements this week – its fifth birthday and the launching of the new website. On 13 July 2016, around 7 pm, the radio started broadcasting for the first time. Božo Bulatović, executive director of Radio Titograd, vividly remembers that day. “We started our program with a song from the legendary Miladin Šobić,” said Bulatović adding that since its beginnings

Bosnia and Herzegovina, RTV Slon: Tuzla calling diaspora through podcasts

RTV-Slon-Tuzla
Tuzla-based, RTV Slon, started producing podcasts targeting the vast diaspora from Tuzla region living predominantly in European countries. So far, there were more than 10 episodes aired online and initial reactions from the public are more than positive.  Podcasts are focusing on local rarities that are unique to Tuzla – it may be people, events, objects – but the main idea is to bring

Kosovo, Romtegra: First website since their establishment

RomaniInformativuniAgencia
For the first time since their establishment Romtegra, a Romani language outlet from Pristina, got their own website available on www.romtegra.com. So far, they primarily operated through social media channels.  “With the launch of the new website we now have much easier publication of our products, news and all materials related to the Roma community and current events in Kosovo and beyond,” said Avdi

North Macedonia, Duma.mk: 30% more audience due to the new website

duma.mk
News portal Duma from Veles increased the audience, but also the time readers spend reading the content, due to the new website. Analytics shows that the daily readership has increased for 30%, whilst the time each reader spends on the website has increased for 35%.    “The new website is excellent. Functionalities are optimized and mobile friendly,” said Ubavka Janevska, editor-in-chief of Duma.mk, adding

OhridNews: Exploring Opportunities for Monetization in Small Local Media

OhridNews-Exploring-Opportunities-for-Monetization-in-Small-Local-Media
The goal of every media outlet is to grow and to be sustainable. Recognizing the need for ensuring revenue growth over time and providing the resources for the media outlet to operate successfully is not an issue. Implementing this is practice – is. There is no recipe for success. In fact, every media outlet that succeeds tends to do it by finding its own

[Practical Guide] How to Pitch Your Media to Advertisers

How-to-Pitch-Your-Media-to-Advertisers
During my work with smaller Western Balkans media, I have encountered first-hand (well, second-hand) survival issues. The people I communicated with were passion-driven, dragon-fighting, occasionally self-proclaimed Don Quixotes – but they were adamant in their pursuit to deliver the truth to the citizens they serve. For me, that is the ideal of being a journalist. Of course, the other side of the story concerns
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