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How can local and investigative journalists collaborate better?

It is often a challenge in the media business to produce successful collaborations and cooperation between journalists, especially when it comes to journalists from different media. Even without the many problems journalism is facing today, it is also a competitive profession, where many times opportunities for cooperation are lost somewhere between “who gets the news first” and “whose story is better”. But if we

Innovation in the Newsroom – How to Stay Ahead in the Digital Age

With the wave of discussions, dilemmas and worry that the introduction of Chat GPT created across the industry, media organisations suddenly started thinking about whether technology has become a threat to their jobs. But, artificial intelligence (AI) and innovative practices in the newsroom are not new, not a distant future dream.  Robots are already collecting and verifying data, writing articles and adapting them to

How did stories about activism and human rights end up on the most read portals in Bosnia and Herzegovina?

The majority of nonprofit sector employees often face a similar frustration – why the topics they deal with, and the results they achieve that improve people’s lives, do not have greater visibility. In response to these frustrations, Diskriminacija.ba was created – an online media outlet focused on stories related to human rights, with a mission to reach as many people as possible with these

Women’s cooperation as the key to the success of ZOS Radio from Tešanj

Radio ZOS of Bosnia and Herzegovina consists of four women. Although this decision was not intentional when the media was launched, today they proudly emphasize that it is a women’s media outlet that deals with important and brave local topics, despite pressures and often threats. Launched in 1997 in Tešanj, this commercial radio station, like many colleagues, found itself on the brink of survival

It is not all about views: The guide to optimising your YouTube channel

YouTube is a powerful platform for media businesses, especially in the publishing industry. With over 2 billion logged-in users visiting YouTube each month, it’s a great way to reach a wide audience and promote your brand. If we dive deeper locally per country of the Balkan region, more than 62% of all internet users use YouTube on regular basis. However, competition is fierce, and

What’s your media job: Head of Audience Development

Head of Audience Development is an important role at the intersection between the editorial and all other teams in the organisation. This person is managing a team responsible for creating a distribution strategy across multiple platforms – SEO, social media, newsletters, and more – to grow the product’s audience. They define measurement and testing strategy in cooperation with the analytics team and identify opportunities

Thomson Foundation Joins Project to Support Quality Reporting on Culture in The Western Balkans

The creative sector has been amongst the hardest hit by the COVID-19 pandemic. This is why a new project “Culture and Creativity for the Western Balkans” (CC4WBs), funded by the European Union, is aimed at fostering dialogue in the Western Balkans by enhancing the cultural and creative sectors for increased socio-economic impact. CC4WBs is jointly managed by UNESCO, the British Council and the Italian

How can nonprofit media monetise their mission?

Monetisation. That magic word that is being insisted upon more and more recently. As well as on sustainability, more and more on capacity development. We can talk about sustainability, but if we break it down into several levels. Let’s dwell on it. Here I would return to the very concept of sustainability, which we can observe on at least three levels. At least that’s

Radio and podcast: (Fr)Enemies?

Journalift-Blog-Radio-and-podcast-FrEnemies
Podcasts are the fastest growing content delivery channel in the last few years. However, there seems to be a growing gap between the radio industry and podcasters. By commercializing radio in the Balkan region, in the Balkan way, which mostly means “formatting” (I wanted to write “freaky formatting”, and I wouldn’t want anyone to be offended; the format is certainly not making playlists and
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