Skopje based Vidi Vaka is a well-known and respected multimedia outlet thanks to their recognizable production of short informative videos and genuine social stories. But as a part of the Media for All project they went a step further. Namely, their business plan envisioned setting up a separate storytelling studio with focus on branded storytelling. In the meantime, in the frame of the project,
Even though at first it was a peculiar novelty that many newsrooms were sceptical about (though some still are), many have been opening its doors to the practice of solutions journalism, in hopes to win over audiences which are fed up with all the bad news. Behind this journalistic practice that wants to “transform news” is the Solutions Journalism Network, an international organization “leading
Judging by its primary focus – archaeology – Durres based outlet Amfora Media is a unique and interesting case study. In the frame of the Media for All project they introduced two new segments – the video series Culture in 1 minute and the podcasts Voice of Culture – both focusing on history, cultural heritage and social issues. “Reactions of the public are positive.
What is longtail content? In a former blogpost and in a Journalift webinar, our colleague Miloš discussed all the ins and outs of longtail content, so if you’re a bit woolly about what it is, we thoroughly recommend grabbing a coffee and having a read or watch. But, for those of you who like a quick summary, here you are: longtail content is content
In the frame of the Media for All project RTV Teuta from Ulcinj fulfilled all envisioned goals – increased number of users / visits / subscribers, created a new bilingual website, introduced program live streaming, online application, and increased diaspora audience. Thanks to the holistic and multiplatform approach, together with the newly introduced website and app, RTV Teuta marks constant audience increase on all
RTV Slon with its unique business plan focused on the vast diaspora from Tuzla region living predominantly in European countries. Namely, in the frame of the Media for All project, they started producing podcasts titled Tuzla calling, focusing on local rarities that are unique to Tuzla – it may be people, events, objects – with the main idea to bring the region closer to
According to the research undertaken in all regional countries, women are considerably less represented in the media content compared to men, which is particularly visible in the percentage of cited female and male experts, counterparts and commentators to different topics, and also substantiated in the summarised desk research “Gender and the Media” published with the support of the British Council, BIRN and Thomson Foundation.
Radio Titograd, a multiplatform outlet based in Montenegrin capital Podogorica, last year marked its fifth anniversary. On 13 July 2016, around 7 pm, the radio started broadcasting for the first time. The outlet, besides radio, is also present on the internet. Božo Bulatović, executive director of Radio Titograd, vividly remembers that day. “We started our program with a song from the legendary Miladin Šobić,”
021, a multiplatform outlet based in Novi Sad, aims to increase its revenue by enabling better planning, improved coordination and more efficient communication with customers by developing a database of business clients. “Following the implementation of the new software the list of potential clients has doubled,” pointed out from 021 adding that as a result of the new approach “the sales strategy is updated
In the last couple of years, crowdfunding (or online fundraising in general) has become a common topic among, primarily, non-profit organisations in the Western Balkans. It is often (wrongly) perceived as a silver bullet for the financial problems that an organisation faces or an alternative funding option for smaller-scale projects. Considering media outlets in the region, online fundraising and crowdfunding have only recently seen
TV Prizreni, a local broadcaster from the town of Prizren, increased its audience, especially in rural areas, by offering new formats and by extending its sphere of reporting. Since the project started with implementation TV Prizreni has made substantial progress. “We have doubled our products in terms of numbers, extended our coverage by reaching new geographical and social groups, and improved our internal capacities
The list of media platforms that are part of the University Goce Delchev from Shtip is enriched with a new website and mobile app primarily focusing on the needs of the young people and students. Goce.mk is the new platform that is aiming to fill the gap in the media scene in North Macedonia. The website is part of the University media family which
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