In this course, you will have the opportunity to master the basics on which the analytical tools intended for digital media are based. The course should train you to analyse the performance of online media content and offer concrete examples of how content performance is analysed across the online media industry.
In addition to the basics of analytics, you will also learn about creating insights from data and making decisions based on data on site visits. You will also gain basic knowledge of how you can use the data provided by social networks to make editorial decisions.
What you will learn about:
- Module 1: Different approaches to the use of data in online media newsrooms
- Module 2: Types of data analysis platforms in newsrooms and the metrics on which they are based
- Module 3: Basics of data analysis: actionable insights and metrics on social media
- Module 4: Democratization of data in the newsroom
- Module 5: Making strategic decisions with the help of data, creating insights on the basis of which decisions can be made and introduction to various analytical platforms
During the course you will have the opportunity to listen to a lot of people from the media and their experiences in working with data. Also, during the course, representatives of software companies that deal with the development of analytical solutions for the media will speak. Among the guests are former editors of the BBC, as well as current media editors from the Balkans – Danas, Radio-Television of Serbia, SportKlub, etc.
You will need about eight hours to complete this course, but the exact time will depend on the time you need to complete the practical tasks.
This online course has been produced within the ‘Media for All’ project, that is funded by the Foreign, Commonwealth & Development Office (FCDO) and delivered by a consortium of organizations led by the British Council, in partnership with Balkan Investigative Reporting Network (BIRN), INTRAC and Thomson Foundation (TF).
The project aim is to develop and strengthen the editorial independence and business operation of the media outlets across six countries in the Western Balkans (Albania, Bosnia and Herzegovina, Kosovo, Montenegro, North Macedonia and Serbia) by providing grants and technical assistance to a range of media outlets.