Kosovo, RTV Tema: Focus on high quality production

min read


Ferizaj/Uroševac-based RTV Tema in the frame of the Media for All project enhanced video production capacities, launched two high-quality TV series, improved online sales via in-stream video ads, and introduced a new, subscriber-based, platform and in-store radio service.  

In order to be capable of focusing both on commercial and documentary / news video production, RTV Tema hired four new people in the production and news departments. 

With the introduction of the new 4.6K cinema camera, their video production department has adapted to a more sophisticated production chain, adding new positions: camera assistant, focus puller, steady-cam/gimbal operator, and a colourist. 

“By receiving in-house and Thomson training in journalism and video production our staff has improved the quality of scriptwriting and visual storytelling, making our video production more influential and attractive to watch,” Visar Hoti, director of RTV Tema, said.  

Documentary production, as one of the key pillars of RTV Tema’s business plan, focused on promoting rural villages and tourist attractions of Kosovo and Albania, in order to contribute to tourism promotion and overall economic development of the community where they operate.

In order to fully benefit from the production improvements RTV Tema also developed new outreach and social media strategies. 

“During the project implementation we had significantly improved our social media outreach. The number of Facebook followers increased by 13%. We also increased advertising incomes for 45% compared to the same period last year,” Hoti said. 

RTV Tema is a private local television established in 2000 as a radio station, and from 2005 is licensed as a television station covering 10 municipalities in Kosovo with approximately 700,000 residents. 

It is one of the six outlets from Kosovo that are part of the Media for All business development grant scheme. The project is funded by the UK Government and implemented by the British Council, Thomson Foundation, BIRN and INTRAC in all Western Balkans countries.

Journalift is an online resource platform with state-of-the-art hands-on practices and knowledge for people who want to know more about media development, media business and the newest trends in the media industry. It has been designed as a knowledge hub focused on the media outlets needs.
We see ourselves as ‘game changers’, in the media development community that bring new ideas, innovative tools and result-based approaches to media businesses operation.

Related articles:

Top stories from Journalift:

In 2014, a group of journalists and editors at Slovakia’s largest news organisation, SME, faced a dilemma. Its takeover by Penta investment group sparked a mass exodus. Forty journalists embarked on a bold venture: founding Denník N. Their mission was clear – to preserve journalistic integrity and be a trustworthy news source for Slovaks. Readers supported the idea from


Latest Articles:

Slovak outlet Denník N has 70,000 paid subscribers. Here are seven lessons from their journey
In 2014, a group of journalists and editors at Slovakia’s largest news organisation, SME, faced a dilemma. Its takeover by
Poland and Slovakia elected new governments last year. What is the future of media in these countries?
Two countries in Central Europe - Poland and Slovakia, witnessed turbulent political changes at the end of 2023. The newly
Open Call: Executive Learning Programme For Media Professionals in the Western Balkans
Apply for the new learning programme specifically designed for media professionals in managerial and executive roles or those aspiring to
Navigating Media in 2024: Insights from Reuters Institute Digital News Report
Each year Reuters Institute publishes one of the most relevant media trends reports. This year, based on a survey of