Kosovo, RTV Tema: Focus on high quality production

Journalift

Journalift

Post Author

min read

RTV-Tema

Ferizaj/Uroševac-based RTV Tema in the frame of the Media for All project enhanced video production capacities, launched two high-quality TV series, improved online sales via in-stream video ads, and introduced a new, subscriber-based, platform and in-store radio service.  

In order to be capable of focusing both on commercial and documentary / news video production, RTV Tema hired four new people in the production and news departments. 

With the introduction of the new 4.6K cinema camera, their video production department has adapted to a more sophisticated production chain, adding new positions: camera assistant, focus puller, steady-cam/gimbal operator, and a colourist. 

“By receiving in-house and Thomson training in journalism and video production our staff has improved the quality of scriptwriting and visual storytelling, making our video production more influential and attractive to watch,” Visar Hoti, director of RTV Tema, said.  

Documentary production, as one of the key pillars of RTV Tema’s business plan, focused on promoting rural villages and tourist attractions of Kosovo and Albania, in order to contribute to tourism promotion and overall economic development of the community where they operate.

In order to fully benefit from the production improvements RTV Tema also developed new outreach and social media strategies. 

“During the project implementation we had significantly improved our social media outreach. The number of Facebook followers increased by 13%. We also increased advertising incomes for 45% compared to the same period last year,” Hoti said. 

RTV Tema is a private local television established in 2000 as a radio station, and from 2005 is licensed as a television station covering 10 municipalities in Kosovo with approximately 700,000 residents. 

It is one of the six outlets from Kosovo that are part of the Media for All business development grant scheme. The project is funded by the UK Government and implemented by the British Council, Thomson Foundation, BIRN and INTRAC in all Western Balkans countries.

About the author:

Journalift

Journalift is an online resource platform with state-of-the-art hands-on practices and knowledge for people who want to know more about media development, media business and the newest trends in the media industry. It has been designed as a knowledge hub focused on the media outlets needs. We see ourselves as ‘game changers’, in the media development community that bring new ideas, innovative tools and result-based approaches to media businesses operation.
Post Author

Author

  • Journalift

    Journalift is an online resource platform with state-of-the-art hands-on practices and knowledge for people who want to know more about media development, media business and the newest trends in the media industry. It has been designed as a knowledge hub focused on the media outlets needs. We see ourselves as ‘game changers’, in the media development community that bring new ideas, innovative tools and result-based approaches to media businesses operation.

Related articles:

Top stories from Journalift:

Blerjana-Bino-The-role-of-media-organisations-in-promoting-media-literacy
Post Author
Media and information literacy (MIL) is essential to enable citizens’ ability to think critically and click wisely. As UNESCO puts it: “Media and information literacy is an interrelated set of competencies that help people to maximize advantages and minimize harm in the new information, digital and communication landscapes” (MIL definition). This article argues that in addition to policymakers, civil

Topics:

Latest Articles:

The role of media organisations in supporting media literacy
Media and information literacy (MIL) is essential to enable citizens' ability to think critically and click wisely. As UNESCO puts
News avoidance on the rise, trust in news falling – key insights from 2022 Digital News Report
The media has played a decisive role in covering the COVID-19 pandemic and Russia’s war in Ukraine. However, people have
Freedom from punishment
Impunity, n.: exemption or freedom from punishment, harm, or loss Example: laws were flouted with impunity Source: Merriam Webster dictionary
E-commerce and e-payments: Unused potential for media outlets
The COVID- 19 pandemic turned the world upside down, media industry included. Many media shut down forever, while at the