RTV Nikšić started live streaming events – from municipal assembly sessions up to sports and cultural events – on their web portal, as well as Facebook pages and YouTube channel. This new service should result in better monetization and closer collaboration with the local community.
“With this project we want to strengthen our presence in the online space,” said Vladimir Utješinović from RTV Nikšić. He added that for the first time, thanks to streaming service, the municipal assembly sessions are live and easily accessible.
“Reactions of the citizens were very positive. Also, live-streaming of assembly sessions will result in greater transparency of the municipality,”said Utješinović.
Following the pioneering event, and the quality production they offered, more clients approached RTV Nikšić asking for the terms and conditions for the service.
The local public broadcaster Radio and Television Nikšić was founded in 1995 as the first local TV station in Montenegro. Today, besides radio and television channels, they also have a web portal.