Montenegro, TV Teuta: In line with modern multiplatform journalism

min read


Thanks to the holistic and multiplatform approach RTV Teuta from Ulcinj, marks constant audience increase on their digital platforms. “All statistical data shows significant increase in the visibility, viewership, and audience engagement on all digital channels,” the executive director of TV Teuta, Ilmira Lika, said.  

Data shows that in the past six months, since the start of the project, they have had 1500 new subscribers on the YouTube channel. Thanks to this, for the first time they receive revenue from the videos on YouTube. Facebook data shows increased number of followers for 50%, whilst the page reach increased for staggering 184%. The reach of TV Teuta page on Instagram increased for an unbelievable 418%.   

“Before the implementation of the project we didn’t have a clear and strategic vision regarding our social media channels. Thanks to the close cooperation with the project experts, we managed to boost our visibility and attract a larger audience,” Lika said. 

These achievements are the result of several factors. The crucial one is the tailor-made support in business planning and multiplatform journalism. Thanks to this, TV Teuta nowadays focuses on live streaming and constant enrichment of the website and social media channels with quality content on a daily basis. They also pay special attention to the diaspora by producing documentaries that focus on their needs.      

“Our idea is to form a modern bilingual web portal. An integral part of the web portal would be an app through which our viewers and listeners could follow our TV and radio program online, whether they are in Montenegro or anywhere else in the world (people from Montenegro who live abroad, those who are traveling, and everyone else who is interested),” Lika said.

This new website and app, together with the strategic approach in multiplatform journalism, should further increase the positive trend. RTV Teuta was established in 2003 and is the first bilingual outlet in Montenegro airing its program on Albanian and Montenegrin.

Journalift is an online resource platform with state-of-the-art hands-on practices and knowledge for people who want to know more about media development, media business and the newest trends in the media industry. It has been designed as a knowledge hub focused on the media outlets needs.
We see ourselves as ‘game changers’, in the media development community that bring new ideas, innovative tools and result-based approaches to media businesses operation.

Related articles:

Top stories from Journalift:


Latest Articles:

Why you should not give up on the subscription model?
The period of the pandemic caused by the corona virus has greatly influenced the change in the habits of citizens
How can local and investigative journalists collaborate better?
It is often a challenge in the media business to produce successful collaborations and cooperation between journalists, especially when it
Innovation in the Newsroom – How to Stay Ahead in the Digital Age
With the wave of discussions, dilemmas and worry that the introduction of Chat GPT created across the industry, media organisations
The ABCs of Mobile Journalism and why you should consider it
What do you do when in front of a breathtaking view, or when an unusual thing is happening in front