The free newsletter, introduced on 19 July, promotes the key articles published on the website during the previous week. It will also include premium content – a weekly editorial written by the VOICE editor Denis Kolundžija. The aim is to contribute to building a loyal community around the outlet.
“VOICE has just started publishing a weekly newsletter that is to play a key role in the promotion and building deeper relationships with its audiences,” said Tarik Jusić, media development expert that works closely with Voice on development and implementation of their business plan.
Before the start of the newsletter, VOICE has conducted research among its readers on the topics they like to read, and will subscribe for a weekly newsletter. The results were encouraging. 61% of all interviewed said that they will subscribe for a newsletter, and additional 37% would subscribe depending on the topics covered.
“Before we launched the first edition, we had 75 subscribers thanks to the 10-day promo campaign. The first edition had an open rate of around 70%,” VOICE team said.
The long-term goal of this project is to have a separate premium newsletter that will be self-sustainable and will offer only premium content for a certain fee.
Vojvodina Investigative and Analytical Centre (VOICE) has existed since 2014 and is a separate entity of the Independent Journalists’ Association of Vojvodina.