Albania, DurrësLajm: The voice of Durrës

min read

The small online outlet from the town of Durrës successfully implemented its business plan – developed locally relevant content, improved its technology base, and increased traffic and revenues.

“The project had effects on two levels – social and business,” Stela Likmeta, project coordinator and journalist at DurrësLajm, said. On a social level, as she pointed out, they “increased the number of online events and run stories about specific community-based issues. And on a business level we started broadcasting our program with higher quality.”

Their twofold approach resulted in audience growth and rise in advertising revenue, on one hand, and increased social awareness and improved reputation, on another hand. In the course of the project DurrësLajm expanded the coverage of rural areas which has led to a significant increase in readership. Also, due attention was dedicated to building and managing social media networks.

“Thanks to the constant interaction with our audience we have increased the number of followers on social networks,” Likmeta said, adding that the outlet has become a factor in Durrës. “We have created articles with public impact. The treatment of some key community issues by our journalists has led to concrete solutions provided by local authorities in a very short time.”

As a result of the sophisticated equipment bought with the grant and the various training provided by the Thomson Foundation DurrësLajm staff became more versatile in making video articles and learned new editorial techniques.

The positive trend reflected on the advertisement revenue also. “Interests of private businesses to promote their activity with sponsored articles has increased. Even local authorities turned to us for announcements,” Likmeta said.

DurrësLajm converted to an online only portal at the end of 2012, following a prior successful run as a printed newspaper since 2008 under the name of Gazeta Dyrrah. It covers mainly Durrës area and its surrounding area.

The portal is one of the 8 outlets from Albania that are part of the Media for All project which is funded by the UK Government and implemented by the British Council, Thomson Foundation, BIRN and INTRAC in all Western Balkans countries.

Journalift is an online resource platform with state-of-the-art hands-on practices and knowledge for people who want to know more about media development, media business and the newest trends in the media industry. It has been designed as a knowledge hub focused on the media outlets needs.
We see ourselves as ‘game changers’, in the media development community that bring new ideas, innovative tools and result-based approaches to media businesses operation.

Related articles:

Top stories from Journalift:

Disclaimer: The story was originally published here. In the long history of human existence, the kaleidoscope of professions was continuously changing, reflecting the dynamic nature of our society. From ancient times to the modern era, the number and form of jobs and occupations has undergone a fascinating metamorphosis, influenced by countless factors such as cultural changes, technological advances and


Latest Articles:

Ana Miloš – occupation or  “a perfect literary crime”
Disclaimer: The story was originally published here. In the long history of human existence, the kaleidoscope of professions was continuously
Battling Disinformation: Fact-Checking Challenges in Central and Eastern Europe
Disinformation in Central and Eastern Europe is a major threat to democratic security in Central and Eastern Europe. Disinformation campaigns
K2.0 Becomes the First Independent Media From Kosovo To Launch A Membership Model 
Kosovo 2.0 is an independent media organisation established in 2010 as Kosovo’s very first blogging platform. Over the years, K2.0
Mass protests in Hungary are not enough, media shows its crucial role
Thousands protested in Budapest in mid-February following a child abuse scandal that caused the resignation of President Katalin Novák. The