Serbia, Sremske novine: Digital revolution in subscription model

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During July, Sremske novine – a popular and reliable print weekly from Sremska Mitrovica – introduced its new website with authentic design, new functionalities and subscription possibilities for content and services this media provides.

New website is part of their business strategy with primary aim to digitize all operations, enlarge its subscription basis and target all those who live outside Sremska Mitrovica, including diaspora. Promotion of the new website is ongoing through localized and sympatic video

“We successfully completed the first phase of business plan implementation, and at this stage we promote our portal. We noticed significant results after the first several days only and the number of visits has been exponentially increased. We enlarged our team, adding two young persons – one focused on social networks and second on analytics, and this is crucial for the second phase. Our priority in the coming period is to promote new services, to engage people living in diaspora, and gradually enlarge our subscription bases with focus on digital edition. I am optimistic and believe we will succeed and reach our targets within the next months,“

said Dragan Đorđević, director of this local media. 

Sremske novine has a long tradition. This media was established in 1961 and is a rare example of local media that has been successfully privatized and developed a sustainable business model after that. It has 11 employees, stable annual incomes and more than 3.000 subscribers to print editions.

Audience of this medium, besides Sremska Mitrovica, resides in the USA, Canada, Australia and Germany. With the support of ‘Media for All’ and Thomson Foundation, they gradually improve their business model towards digital subscription model.

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