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Advanced

How can newsrooms engage with younger audiences?

  • 8 February 2023,
  • 1:15:25
Newsrooms have a difficult task – not only are they under constant pressure to keep and retain their audiences,
Language: English

Fact-checking and Disinformation in Media

  • Investigative Journalism
  • 23 February 2022,
The basis of good, reliable, and sustainable media business is growing through a loyal audience base, and that is
Language: English

Stronger together – Networks of women in media

  • Management and organisation, Traditional Media
  • 28 January 2022,
  • 1:03:13
Women journalists, who are majority of the workforce in media across the Western Balkan countries, are especially exposed to
Language: English

The power of longtail articles

  • Branding and Marketing, Business Development
  • 24 December 2021,
  • 1:03:43
Longtail articles are articles that for multiple reasons continue to attract audiences and generate traffic, days after they were
Language: English

Revenue streams for media outlets – Are donations a sustainable business model?

Revenue streams for media outlets ENG IG
  • Business Development
  • 25 November 2021,
  • 1:08:20
Media outlets are organizations and businesses, which are often in a different, more specific situation to other more classic
Language: English

Audience Engagement – Path to Growth and Sustainability

Audience-engagement-IG
  • Business Development
  • 3 November 2021,
  • 1:14:51
Audience engagement is one of the pillars of the media outlet’s strategy to growth and success. In this business,
Language: English

Empowering women in media through policies and practice

  • Management and organisation
  • 15 October 2021,
  • 1:19:35
Women journalists and editors have long stood as human rights defenders in the society and in the media industry.
Language: English

Native Advertising – Business Opportunity or Trust Violation

  • Branding and Marketing
  • 9 September 2021,
  • 1:06:16
There are many forms of advertising like ads, banners, PR texts, content marketing, etc. In today’s world in which
Language: English
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