Kosovo, Radio KIM: Reliable source of information and trust for Serbian speaking audience

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With support of ‘Media for All’ project RTV KIM from Čaglavica, suburb of Pristina, once a week, produces interesting, informative, educational and entertaining stories which focus on the Kosovo Serb population. Due to the main focus of KIM journalists on political and social topics, alongside with the crisis situations they sometimes face in Kosovo, these stories represent a kind of refreshment since they uncover the most interesting and intriguing issues of local people’s habits, crafts, costumes, interests, events, and similar.  

“Our daily job and necessary task as journalists is to publish news that is of public interest. In Kosovo nowadays it is by definition connected with political developments, which draws less attention by the audience. This is why publishing interesting daily life stories of common people through this project represents a real refreshment of our media offer. It also helps us fulfil our goal, and assist in building multi-ethnic, multicultural, and tolerant Kosovo society,” said Isak Vorgučić, director of Radio KIM.  

During the initial six-month period of the grant implementation, KIM produced 26 stories. All stories are recorded for TV, but broadcasted also on radio and published on the web site, and shared and boosted on social media. Refreshed approach and human face stories contributed to the higher level of trust among their community, but also have increased the number of online audiences, at one month reaching a new record of website visits of nearly 36 thousand visits.  

Radio KIM is one of the rare Serbian speaking media in Kosovo that promote high professional standards and report independently from any political and interest group. Radio started with its program in 2000, while TV program was launched in 2013. Currently operates from Čaglavica, which is a suburb of the Kosovo capital, and has built a reputation of reliable and trusty source of information for Serbian speaking audience in Kosovo, Serbia and the wider region of the Western Balkans.  

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