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Every crisis is an opportunity: Rethinking sustainability for independent media

Facing donor withdrawal and rapid AI disruption, independent outlets explore fresh strategies for sustainability at Thomson Foundation’s regional masterclasses Since the beginning of 2025, independent media in Central and Eastern Europe (CEE) and the Western Balkans (WB) have been facing financial challenges that demand a fresh approach to sustainability. The withdraw of the USAID earlier this year has triggered a shift in the landscape

Serbia, Sremske novine: Digital revolution in subscription model

sremske-novine
During July, Sremske novine – a popular and reliable print weekly from Sremska Mitrovica – introduced its new website with authentic design, new functionalities and subscription possibilities for content and services this media provides. New website is part of their business strategy with primary aim to digitize all operations, enlarge its subscription basis and target all those who live outside Sremska Mitrovica, including diaspora.

How much does the local media contribute in community dialogue? Are the local media inclusive enough?

How-much-does-the-local-media-contribute-in-community-dialogue
From the common perspective, the role of communication and dialogue platforms is perceived as an instrument for enhancing cooperation and reconciliation. More importantly, it is used as an instrument to attain a climate of intercultural tolerance and mutual understanding. However, in the local context, traditional and patriarchal communication patterns still dominate the discourse of Kosovar society – patterns which are still particularly pronounced in

Serbia, Magločistač: From zero(s) to hero(es)

maglocistac
Portal Magločistač, based on the Serbian northern city of Subotica, in only three months of support provided through ‘Media for All’ managed to significantly increase its content production, audience and monetize its newly introduced services and partnerships. They also enlarged the team working for the portal and introduced new formats, such as Instagram stories, podcasts and video content. For the first time, the editorial

Brand Newsroom: Organization and Workflow

Brand-Newsroom-Organization-and-Workflow.
Small media outlets tend to struggle with financially supporting their news agenda, which often forces them to look for external funding. But there is a better and more sustainable alternative. As we have outlined in our previous article, media outlets can take the matter of resources into their own hands by setting up their own brand newsroom. This allows them to cash in on

Bosnia and Herzegovina, Portal Udar: First regional podcast focused on Roma issues

Portal-Udar
Portal Udar, a beneficiary of the Media for All project, introduced a series of podcasts on burning human rights topics in Bosnia and Herzegovina. This portal, known as a champion of promoting and advocating rights of Roma people, has been known as someone who opens important questions and changes social practices.  “We plan to publish at least 10 more editions of the podcasts,” Radenko

The importance of digital tools for audience targeting: The case of Albanian media

The-importance-of-digital-tools-for-audience-targeting-The-case-of-Albanian-media
The most essential component of any marketing campaign, being traditional or digital, is of course the audience. First, because the audience is your client and the target group you intend to convince to buy your product or follow your work. But the audience is not simply your client. As media outlet operating in a complex reality, you have understood by now that audience is

Montenegro, RTV Pljevlja: Cross-border cooperation through camera lens

RTV-Pljevlja
“Life without borders” is the title of RTV Pljevlja project that aims to bring people and institutions from the municipalities on the border of Montenegro, Serbia, and Bosnia and Herzegovina closer through establishing a network of correspondents that will share relevant information for the local communities. The first edition of the show, aired on 11 June, was dedicated to Žabljak municipality in Montenegro, and

Local media, the backbone of professional and independent journalism

local-media,-the-backbone-of-professional-and-independent-journalism
The media situation in the Western Balkans is deteriorating as a result of repeated attacks on media freedom and systematic undermining of the profession. The countries of the Western Balkans now rank amongst the lowest of all European countries in the Reporters Without Borders (RSF) 2021 World Press Freedom Index. Of the 180 countries listed by RSF, Bosnia and Herzegovina is in 58th place,

Kosovo, TV Tema: Ferizaj goes globally, via murals and documentary

TV TEMA
Ferizaj-based TV Tema broadcasted the first episode of documentary series ‘Discovering Dardania’ on 24 July. This episode is about 6th edition of the ‘Mural Fest’, hosted in Ferizaj, which is becoming a venue for international artists. This year’s edition began on June 12 and involved the creation of five new murals under the thematic “Home”, portraying the exodus of the civilian population from Kosovo

Reconciling community and non-for-profit media with business models for sustainability

Reconciling-community-and-non-for-profit-media-with-business-models-for-sustainability
One of the most inspiring aspects of the Media Accelerator Programme of the “Media for All” project was to work with community and non-for-profit media in Albania and in the Western Balkans, media outlets with a clear mission which challenge traditional business models for media. While these alternative media as alternative to mainstream media and as media with clear links to communities fulfil a
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